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Germany is home to many radio stations, each with its own unique personality. Typical German radio deutschland station featuring news and information, interviews, sporting events and other topics. There is also a selection of music genres. You can find radio stations that play jazz, rock, pop, country, alternative rock and electronica. In Germany, radio is one of the most popular forms of entertainment. More than 50 percent of adults listen to radio daily, and Germans spend more time listening to radio than television. The share of private networks has reached 42.3 percent, while public-service radio under the ARD broadcasting company has achieved 55.7 percent. Radio advertising is an effective way to promote a product or service. It reaches people who might not otherwise be interested. It is also effective when used to get people to shop. Having a high level of trust is a key factor in influencing how consumers respond to advertisements. RTL Radio Deutschland is launching a new audio platform. The station expects "Audio Now" to become a central platform for audio in Germany. This new app will support audio content and music, as well as news and sport. It is designed for mobile devices and works on both Wi-Fi and 3G networks. With the launch of Audio Now, RTL Radio Deutschland hopes to provide a new alternative to traditional radio. It is also responding to the growing need for individualized audio content. For its first year, the platform will feature a mix of audio programming. Eventually, it will aim to be a free app.