[TH240 ARGB sync Snow Edition cooling]

I recently installed a TH240 ARGB Sync Snow Edition AIO cooler on my newly built pc, and under load im getting temps between 85-95c and at idle about 60c. The Pump is turning on, the fans are running. Any Ideas or tips what I could be doing wrong here? ambient room temp is about 68F and I have the fans as intakes to bring the cold air through the radiator. 
 

 

edit I’m an idiot, didn’t remove the plastic off the waterblock. Carry on