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A Page Builder is important for anyone who either hates to code or does not know coding. Basically, a page builder is a pre-built module of codes to customize your website with real-time preview. You can change fonts, text color, background color and image, and much more. They make your website designing experience more fun, and easy. You can let your creativity flow and all while seeing how your website looks with every change you make to the page. There are many WordPress page Builders that you can use, like Thrive Architect. It is one of the best Page Builders for WordPress. It comes with a drag and drop feature and has numerous templates to choose from. You can add animation effects and do A/B split test to figure out which is the better version and which page is getting more views. But there are various other Page Builders out there but how do you figure out which is the best plugin that will suit your need or which is the Best Thrive Architect Alternative that you should opt? It is simple, list out the pros and the cons, do some comparison and weigh your options. that's it.