We also use a CRM to manage our business leads. It keeps all our leads organized, captures the information about the new ones automatically from our website, and sends out personalized emails to keep them engaged. Plus, the system helps us to prioritize leads based on their activity and alerts our sales team in real-time when a lead is hot. With EspoCRM, we gain valuable insights into our leads' behavior and preferences, allowing us to fine-tune our strategies for maximum impact.